The “five open supersecrets” about bloggers, as Lee Siegel says in Against the Machine (quoted in Benjamin Kunkel’s review at N1BR), are:
1. Not everyone has something valuable to say.
2. Few people have anything original to say.
3. Only a handful of people know how to write well.
4. Most people will do almost anything to be liked.
5. “Customers” are always right, but “people” aren’t.
I am not sure how these five secrets distinguish bloggers from anyone else, including those who write books. They are worth remembering, though.